Brierley Hill Crystal
E-commerce website
It's always a pleasure to produce work in support of the world-renowned local glass industry and this project allowed us to create a contemporary sales tool for a long-established client.
Project overview
We have worked with Brierley Hill Crystal for a number of years and we welcomed the opportunity to redesign and upgrade their existing website. The new design incorporates all the features of our modular e-commerce system making it quick and easy to use for both visitors and website administrators.
This mobile-friendly site has helped to create a modern shop-window for a company that still employs traditional craftsmanship to produce its popular range of products. The site accommodates a wide variety of crystal glassware which has been made easy to search and browse through our clear and minimal design approach.
The client is able to add their own products and categories, as well as promoting special offers on the home page, using our efficient content management system.
As well as good photography, the website benefits from the inclusion of video which helps to engage potential customers and provides an extra means of finding the business online.
The client also commissioned us to provide search engine optimisation services, helping to push them towards the top of the search engine rankings for selected product lines. We achieved this through a combination of off page and on page work and we produced written content centred around some of the customer’s primary keywords.
The result is a highly successful online shop which continues to attract large numbers of visitors and orders locally and nationally.
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