Analytics
Measure performance and analyse your website visits
Analytics are an important part of your online marketing. You can use them to help you gauge the performance of your website and get a better understanding of who your users are and how they are interacting with your website. For instance, you can use analytics to determine aspects such as age, interests and location as well as what devices they have used to visit your site. You can also see where visitors have come from (ie paid traffic, direct, social media or referral from other sites), which pages are the most popular, and how many conversions have been achieved. All of the websites that we produce use Google Analytics by default, allowing you to make informed decisions based on accurate data.
Advantages of analytics
Knowing your demographic helps you target your potential customers more accurately, achieving better search engine rankings for the specific terms that your key audience is using.
Analysing page visits is a good way to understand and improve the journey of your visitors - where to focus your efforts or, alternatively, which areas of your website need more attention to attract and retain users.